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IAM – anti-street harassment campaign

The Andalusian Women’s Institute, in collaboration with the Andalusian Youth Institute, wanted to develop a campaign with a common objective: to put an end to street harassment. The campaign, which was especially aimed at young Andalusians, was different from other campaigns given the extensive social media reach it had.

Together with the Andalusian Women’s Institute, we worked on the creative concept, graphic design, advert and radio commercial, as well as a landing page that included an interactive quiz to teach girls to spot the signs of catcalling.

And the result? Take a look at this infographic.

Andalusian Women’s Institute

january 2018

#data #infographic #campaign

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