In 2017, Grupo Planeta took on the adventure of creating Universo de Letras, a self-publishing project for people who want to make their dream come true of becoming a book author. We were asked to create a promotional campaign for the platform’s launch. This covered everything from the creative concept to coming up with social media content.
Centred around the concept of ‘Life is a dream and dreams are reality’, we produced two videos: a video tutorial containing detailed information about the platform for authors, and a promotional video about the platform itself.
Client: Grupo Planeta
#campaign #video #directmarketing
Para dar a conocer Universo de Letras entre el equipo de Grupo Planeta, llevamos a cabo una acción de Marketing Directo en la que sorprendimos con un marcapáginas con realidad aumentada.